Recently, Brand Finance released the "2024 Global Bank Brand Value 500" list, where Shanghai Rural Commercial Bank rose to 174th posirion, up 20 places from the previous year. The brand value has reached $ 1.35 billion, marking an over 26% growth from the last year.
As a financial institution that has been rooted in Shanghai for over 70 years, Shanghai Rural Commercial Bank is committed to "Inclusive finance delivers a better life" and continues to uphold the three core strategies of "customer-centricity, inclusive finance commitment, and digital transformation." 2023 marked the first year of the new three-year strategic plan for Shanghai Rural Commercial Bank. By establishing five major financial service systems - a retail financial service system powered by wealth management, a comprehensive financial service system driven by transaction banking, an inclusive financial service system rooted in agriculture-related finance, a technology financial service system featuring innovation, and a sustainable development financial service system anchored in green finance - the bank focused on advancing in the areas of technology finance, green finance, inclusive finance, pension finance, and digital finance, to demonstrate its brand value proposition of " finance for good life".
In 2023, Shanghai Rural Commercial Bank gained recognition from various sources. It ranked 128th on the "2023 Global Top 1000 Banks" list by The Banker magazine, and ranked 310th in the 2023 Fortune China 500 list. Its main credit rating from S&P Global Ratings (China) was upgraded to the highest level of "AAAspc" with a stable outlook. In the 2023 Gyroscope Evaluation by the China Banking Association, the bank ranked first in the comprehensive evaluation of urban rural commercial banks and 23rd in the top 100 banks in China in 2023.
The "Global Bank Brand Value 500" is selected by the British brand value research institution Brand Finance, based on brand valuation standards of ISO10668 and ISO20671 , and employing the royalty rate method to provide independent third-party analysis of the brand value of banks.
