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Contact UsMission: Inclusive Finance Delivers Better Life.
Core Values: Sincerity, Responsibility, Creation, Benefit.
Vision: Build a service-oriented bank to create value for customers, and an integrated regional financial service group with the best experience and outstanding brand.
Brand Value Proposition: Authentic Living, Positive Finance.
Core Spirit: Value virtue and goodness, benefit the city and the people, pursue excellence with diligence, and realize the shared dream of harmony.
Ten Basic Elements:
1. Practical and Integrity: Our fundamental nature.
2. Caring and Approachable: Our way of hospitality.
3. Trustworthy and Steadfast: Our operational style.
4. Diligent and Energetic: Our work ethic.
5. Warm and Inclusive: Our corporate environment.
6. Harmonious and Shared Responsibility: Our sense of mission.
7. Self-Confident and Empowered: Our driving force for innovation.
8. Meticulous and Professional: Our professional demeanor.
9. Progressive and Self-reflective: Our excellent qualities.
10. Altruism and Shared Beauty: Our humanistic philosophy.
